.jpg)
The Challenge
JioSaavn for Brands needed to demonstrate the tangible impact of its ad platform to drive new advertiser adoption and encourage upselling among existing clients. While strong campaign results existed, they weren’t being packaged in a way that could serve multiple business goals, from sales enablement to industry recognition. The challenge was to create compelling, multi-format stories that showcased advertiser success across diverse categories, built credibility, and positioned JioSaavn as a leader in audio advertising.
The Process
I collaborated with Account Management and Sales to identify high-impact advertisers with strong, measurable results. Working end-to-end, I:
Led creative direction and narrative development, personally writing all case study and blog copy.
Partnered with the Audio Production and Editorial teams to develop voiceovers, scripts, and storyboards.
Managed external video design agencies to produce premium, multi-purpose video assets for sales, marketing, PR, and award submissions.
Coordinated with the PR team to amplify reach and secure earned media.
Managed the full award submission process for Indian and global competitions.
The Outcome
Won multiple awards including MMA SMARTIES India & APAC, e4m, and Times of India.
Delivered an effective sales enablement tool that contributed to new advertiser adoption and upselling.
Strengthened JioSaavn’s positioning as a premium audio advertising partner in the Indian market.
You can read some of the Partner Success Stories below:
JioSaavn x Mondelez Cadbury Fuse