Turned around Smithwick’s Experience Kilkenny by repositioning it as a record performing brand home through a full content overhaul, strategic partnerships and streamlined programming, restoring cultural relevance and driving must-visit status on a shoestring budget.

I led the creation of award-winning advertiser case studies for JioSaavn’s ad platform, turning campaign data into multi-purpose sales, marketing, and PR assets that drove new advertiser adoption, upselling, and industry recognition.

I led the rebrand and reopening of Guinness Open Gate Brewery in Dublin, transforming it into the vibrant, experimental home of Guinness innovation: boosting footfall, cultural relevance, and brand relevancy.

As part of my Master's at UCD Smurfit, I worked on a live brief from Fáilte Ireland to boost short-term sustainable tourism among 18–45s. My team’s research was rated best in class, and we were one of four groups chosen to present our strategy. Several of our ideas were later adopted by the client.

Demystifying podcast marketing for brands in one of the world’s fastest-growing audio markets.
As podcast consumption surged in India, I authored and launched Podcast Advertising 101 - the country’s first strategic playbook for advertisers. It helped educate the market, drive revenue growth, and position JioSaavn as a pioneer in audio advertising.

A flagship thought leadership series that helped advertisers navigate changing consumer behaviour through the lens of audio. From seasonal playbooks to podcasts and webinars, I turned JioSaavn’s first-party insights into powerful storytelling tools that educated, enabled, and inspired marketers across the country.