Hello!

I’m a brand and content marketer with 8+ years of experience bringing campaigns to life across Ireland and India. My background spans brand strategy, partnerships, creator marketing, and experiential activations, all driven by a deep curiosity about how consumers connect with ideas, brands, and culture.

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I love making brands grow and I love a good brand growth story even more! Whether launching a new brand or evolving a legacy one for a modern audience, I’m always seeking the right blend of creativity, data, and collaboration to drive real impact.

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Since completing my MSc in Digital Marketing at UCD Smurfit, I’ve focused on combining performance and insight with storytelling and craft. At Diageo Irish Brand Homes, I’ve led integrated campaigns across four iconic brands: Guinness Storehouse, Guinness Open Gate Brewery, Roe & Co Distillery, and Smithwick’s Experience Kilkenny, working across talent, trade, retail, and content to shape meaningful brand experiences.

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Earlier in my career, I helped launch JioSaavn for Brands, one of India’s first digital audio advertising platforms. At Zee Entertainment, I led youth content strategy and a full channel rebrand. My foundation in media and consumer insight was built at Nielsen, running campaign effectiveness and brand tracking studies for clients across finance, FMCG, and media.

 

I’m especially drawn to ideas that bring together community, culture, and creativity. I enjoy working with creators, developing thoughtful partnerships, and delivering work that feels personal, useful, and well made.

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Always curious. Always up for a good story. Always thinking about what’s next.