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Experience that bridges product, brand, and storytelling
I’ve spent the past 8+ years shaping how people connect with products and experiences, from scaling ad platforms at JioSaavn, to rebranding breweries with Guinness, to building cultural relevance through digital, PR, and partnerships. What you’ll find below isn’t just a list of roles, but the throughline of my career: combining creativity with data, brand with product, and always a little experimentation along the way.
Professional Experience
Nov 2023 – Present
Diageo
Assistant Brand Manager
Owned full brand lifecycle across four brands and visitor destinations in Ireland, UK, and US markets. Lead brand strategy, creative direction, integrated marketing, PR, cultural programming, and digital content. Managed multi-agency teams and budgets to deliver measurable growth in brand equity, visitor volume, and revenue.
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Guinness Open Gate Brewery – Transformed into a cultural hotspot and hub for experimentation through full rebrand and reopening
Guinness Storehouse – Directed UK & US PR strategy and cultural programming for Ireland’s #1 tourist attraction.
Smithwick’s Experience Kilkenny – Drove content and brand refresh, streamlined messaging across organic and paid touchpoints, and social media ownership.​
Roe & Co Distillery – Developed digital marketing and cultural programming for Dublin’s modern whiskey experience.
Sep 2021 – Aug 2022
Zee Entertainment
Marketing Manager
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Localised national brand strategy into youth-focused digital product campaigns, leveraging Google Ads, Pinterest, influencer content, and audience insights.
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Applied iterative testing and audience analytics to refine SMB advertiser messaging, contributing to 32% adoption uplift.
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Achieved 40% growth in impressions and 20% brand recall uplift through omnichannel campaigns integrating digital media and content-led product strategy.
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Led rebrand of a national TV channel, defining new positioning, messaging and content pillars that drove +25% social follower growth.
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Built adoption toolkits and standardised enablement frameworks to support internal sales and partner engagement at scale.
Mar 2018 – Aug 2021
JioSaavn
Sr. Associate – Product Marketing (B2B & SMB Focus)
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Owned GTM and adoption strategy for self-serve SMB ad products, developing onboarding journeys, playbooks, and success metrics to drive retention and usage.
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Conducted market research and platform analysis to identify SMB advertiser pain points; translated findings into feature enhancements, messaging, and product positioning that boosted adoption by 21%.
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Built product marketing frameworks including messaging guides, sales enablement content, and education playbooks to strengthen advertiser adoption at scale.
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Launched Partner Success Stories case study programme, packaging campaign impact into content for sales, PR, and industry recognition — leading to multiple award wins (MMA SMARTIES, e4m).
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Designed and launched India’s first Podcast Advertising Playbook, integrating market insights and audience data into a standardised adoption framework for advertisers.
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Project managed cross-functional delivery of the Insights 2 Inspire education series, aligning product, sales, and creative teams to drive advertiser education and platform usage.
Feb 2016 – Feb 2018
Nielsen
Associate Research Analyst – Media & Digital
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Managed quantitative and qualitative research studies across TV, OTT, and digital media, including brand lift, audience segmentation, and campaign measurement.
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Translated complex datasets into actionable insights that directly supported product and media strategies, contributing to 60% of digital revenue in Q1 2019.
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Partnered with cross-functional teams to translate data findings into go-to-market recommendations for clients, directly shaping media planning and campaign optimisation.
Feb 2015 – Feb 2016
KPMG
Associate Risk Analyst
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Developed pricing models and internal performance frameworks for media and digital clients to improve commercial outcomes.